i now have two potential titles; one which i came up with and the other that Ayesha came up with during the activity.
- 'An exploration of the impact violence orientated music videos have had on young people and how controversial issues surrounding them has or has not encouraged the continued production of them?'
- 'How has the representation of violent music videos effected their target audience and how has this changed our generation and the production of music videos today?'
Suggested sources: Watch music videos which have a youth audience to get an idea of how they behave. - Ask young people if music videos influence their lifestyles. - ask parents if music videos have affected their children. - read reviews of music videos.
S.H.E.P.
- Social: Gender, Area, Audience - Behaviours within society
- Historic: How long has this violent themed nature been going on for?
- Economic: How has our surroundings changed, as a community/area/country. Who's in power.
- Political: How has this affected the government - Racial/Gender/Class (In the conservative)
- Is there any stereotype - can we ever avoid these stereotypes. What are the appearance/sound/clothing/voice/behaviour in this type of music video. Is there an issue of racism beneath the surface of it?
Theories
Hartman And Husband - Children living in low immigration rely heavily on media for information - in terms of race. - how people represent themselves affects children. creates a label for them?
Patriarchal issues. - Mainly males who take on violent role - repression of women? Feminist bring in male gaze - Women often exploited/used as sexual icons in these types of videos - Violence shows male dominance - dominance over women is reinforced through the violence and also through their feature in the video in what may be classed as derogatory clothing/manner.
Good in brief notes and explanation of the area you are working on. It is a rich if quite well trodden area of investigation but this shouldn't worry you. The important thing seems to me that you are embarking upon qualitative research with hand picked target groups: audience, parents, artists/creators(?)
ReplyDeleteTo ensure that this is not simply a personal investigation you need to get some industry voices into this by way of research, you must find people who are prepared to defend the use of violence. You MUST back up the points you make with evidence.
You could think about the economic imperative behind music promotion and the history behind the use of controversial images to sell music. This would reveal a breadth of investigation.