The audience seems expected to know about Facebook before seeing the movie/trailer. Opening sequences areall from facebook, its tools and the ways in which the audience would use it. Film uses what it is base on in order to promote itself to its target audience. Bulmar and Kattz - Used for information. Aucience wants to know the origins of facebook.
The whole trailer seems directed towards the audinece. words such as 'You're invited' engage the audience. As with Social network, audience is expected to have some previous knowledge of the harry potter series. Uses clips from the movie in lego format in order to help promote the game. Entertainment purposes. Allows audience to interact with the movie in a way they would have not been able to if just watching it. Allows audience to 'live' the movie themselves. Promotes interactive play with others 'play alone or with a friend'. Further promotes social networking through social network site's icons.
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